The Process
We are going to watch each commercial twice
For the first viewing, simply take in the commercial and be aware of what is happening.
For the second viewing, try and pick out how the commercial is playing to your emotions or feeling
For the first viewing, simply take in the commercial and be aware of what is happening.
For the second viewing, try and pick out how the commercial is playing to your emotions or feeling
Discussion - Per commercial
- What is being advertised?
- What is the story/What is happening in the commercial?
- How frequently is the product portrayed?
- What emotions are the commercials trying to bring out?
- Why do you think they're doing that?
- Do you think this is effective, or not?
- Other thoughts or observations?